Experienced, Personal Consulting
Build your digital subscriptions. Diversify your media company.
Drive niche revenue. Build new relationships.
Experience Counts.
After 22 years in the industry, I've decided to change directions...kind of. I'm taking everything I learned about generating core revenue, managing teams, creating events, and developing audiences and applying it to help others find their paths to success. The media business is hard, and it takes more than a shotgun approach to find your way forward. How do you focus on long term growth and sustainability all while keeping your focus on next month? It takes people, planning, and a deliberate approach.
Build Your Future
Carving a path for your future means more than cutting payroll or expenses. It helps to combine good short term revenue plans paired with long term strategy and planning. One of my frustrations over the years when hiring consultants was they always told me what we should be doing but didn't do much to help me actually get it done. This is where we are different. We will work with you, just like we are on your staff, and work with you to get it done. We will take a good look at where you are, talk about where you want to be, and build a plan to make it happen, for the long haul. We will take a good look at your team, your culture, your tech stacks, your opportunities for growth and can map out an extended plan together.
What's missing from the industry?
I believe the print media industry doesn't have a collective solution for the challenges we face. Sure, there is a pocket of companies figuring this out, but they are few and far between. Where is the industry leadership coming from? When will the short-term cuts stop? You can't just cut your way to success; it isn't a strategy. We can't keep degrading our product at the expense of our future. I feel like there are ways to manage REAL growth strategies and plan to find your way forward. This company is not about swooping in and doing a short-term sales blitz and then leaving the market. It's about working with you to create a plan, find a path that works in your market, and then seeing it through. I believe we can be long term partners in the development of your market strategy. Think of me as an extension of your leadership team with a whole lot more flexibility.